Data Management Platform Architecture to Productize Telecom Data

Context

Large national telecommunications operator generated data of rare scale and granularity through its core services and saw the opportunity to turn it into internal decision-support tools and commercial products — but that required a coherent infrastructure and operating model beyond ad-hoc analytics.

Approach

Chose a platform approach over isolated per-use-case solutions, structuring the future platform across business architecture, information concepts, and a data layer — explicitly connecting data suppliers, processing responsibilities, and consumption patterns, with a practical standardize-early roadmap.

Outcome

Delivered the architecture for a Data Management Platform that turns telecom data into governed products, giving the organization a repeatable way to onboard data and pursue multiple data-based revenue streams.

• Architectural package for a DMP designed and handed over for implementation.
• Foundation established for several data products: targeted advertising, audience analytics, B2B data services.
• Long-term basis created for monetizing telecom-data insights.

Key result

Designed a three-layer DMP architecture that gives the organization a repeatable way to onboard data and turn it into governed products without re-inventing definitions for each use case.